![]() I get that Apple stuff is generally a nice experience and there is genuinely lots of cool technology, but people need to understand the future they are buying into with Apple. When they own every product or service in the stack, they can tune one product (like podcasts) to serve the purposes of another, even when it appears to hurt a product and it's users individually, because it benefits Apple as a whole. I'm gona keep shouting this from the rooftops and maybe it will eventually sink in for some people:Īpple's end game is vertical integration, it's "lock-in" on steroids. It’s ludicrous to assume that it’s a good thing for listeners to have to have specific hardware in order to listen to a podcast. This feels like an absolutely wild choice from a product perspective it’s the mindset of a company who still thinks that they have dominance over the podcasting world. That’s right: if you host your show with Apple, the only listeners you can have are folks with the Apple Podcasts app.
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